'GM Is Bringing $90,000 Cadillac EVs To Europe; U.S. Carmaker Starts Sales Of Electric Lyriq SUV In Switzerland; Company Largely Left The Region In 2017 After Years Of Losses' - Bloomberg News
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General Motors Co. (GM) is reentering the European market with its Cadillac brand, starting with the battery-powered Cadillac Lyriq SUV in Switzerland. Deliveries are expected to start in the first half of 2024. Over the next two years, GM plans to expand its electric models to Sweden, France, and three other European countries.
October 05, 2023 | 1:51 pm
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GM's reentry into the European market with its Cadillac brand and electric models could potentially boost its global market share and revenues.
GM's reentry into the European market, a region it left in 2017 due to losses, signals a strategic move to expand its global footprint and capitalize on the growing demand for electric vehicles. This could potentially increase its market share and revenues, positively impacting its stock price.
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