Disney Slashes Children's Ticket Prices Amid Attendance Slump
Portfolio Pulse from Anusuya Lahiri
Disney (NYSE:DIS) has announced a series of discounts for children visiting its Disneyland and Disney World parks, in response to a decline in attendance and hotel occupancy. The company plans to double its investment in its parks division, allocating around $60 billion over the next ten years. Despite the challenges, Disney's parks division has seen a 13% increase in revenue during the third quarter, reaching $8.3 billion. The news comes as U.S.-based parks, including those of competitors like Universal, Six Flags Entertainment Corp (NYSE:SIX), and SeaWorld Entertainment, Inc (NYSE:SEAS), experience lower attendance due to inflation and increased travel to Europe.
October 05, 2023 | 12:40 pm
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NEGATIVE IMPACT
SeaWorld could potentially be negatively impacted by Disney's new discounts and investment plans, as they could attract visitors away from SeaWorld's parks.
Disney's new discounts and investment plans could potentially attract visitors away from SeaWorld's parks, which could negatively impact SeaWorld's revenue and stock price.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEGATIVE IMPACT
Six Flags could potentially be negatively impacted by Disney's new discounts and investment plans, as they could attract visitors away from Six Flags' parks.
Disney's new discounts and investment plans could potentially attract visitors away from Six Flags' parks, which could negatively impact Six Flags' revenue and stock price.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Disney's new discounts and planned investment in its parks division could potentially attract more visitors and boost revenue, despite the current attendance slump.
Disney's decision to offer discounts and invest heavily in its parks division is a strategic move to attract more visitors and increase revenue. This could potentially have a positive impact on its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100