Molson Coors To Launch Non-Alcoholic Blue Moon For 'Dry January' As Part Of Beyond-Beer Makeover
Portfolio Pulse from Benzinga Neuro
Molson Coors Beverage Company (NYSE:TAP) is planning to launch a non-alcoholic version of its popular Blue Moon beer as part of its strategic shift towards non-alcoholic beverages. The company's CEO, Gavin Hattersley, emphasized the company's commitment to aligning with evolving consumer preferences towards health and wellness. This move comes in tandem with Molson Coors' expanded partnership with ZOA Energy, an energy drink brand co-founded by Dwayne “The Rock” Johnson.
October 05, 2023 | 7:12 am
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Molson Coors' strategic shift towards non-alcoholic beverages and its expanded partnership with ZOA Energy could potentially attract a new consumer base and drive sales growth.
The shift towards non-alcoholic beverages is a strategic move by Molson Coors to align with evolving consumer preferences towards health and wellness. This could potentially attract a new consumer base and drive sales growth. The expanded partnership with ZOA Energy could also enhance marketing efforts and expand its presence in international markets, further driving sales growth.
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