Netflix And Chill, Buy Our Merch: Streaming Giant Ready To Make Money With New Consumer Products, Experiences From Shows
Portfolio Pulse from Chris Katje
Netflix Inc (NASDAQ:NFLX) is planning to monetize its hit shows by creating experiences and merchandise for fans. The company has partnered with PacSun, FYE, Bandai, and Zara for its 'One Piece' merchandise. Netflix has also launched experiences such as pop-up restaurants and a collection of wedding gowns related to its hit 'Bridgerton'. The company aims to release products to coincide with a new series or season on the streaming platform, a strategy that carries more risk but could lead to more brand awareness and revenue opportunities.
October 04, 2023 | 10:56 pm
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Netflix's new strategy could put it on the same level as rival media companies such as Walt Disney Co.
If Netflix's new strategy is successful, it could pose a threat to Walt Disney Co. by increasing its brand awareness and revenue, potentially negatively impacting Disney's stock price.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
Netflix has partnered with Amazon.com, Inc.-owned MGM on merchandising for the hit series 'Wednesday'.
The partnership between Netflix and Amazon-owned MGM on merchandising could potentially benefit both companies. However, the impact on Amazon's stock price is likely to be minimal given the size and diversity of Amazon's business.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Netflix's plan to monetize its hit shows by creating merchandise and experiences could lead to more brand awareness and revenue opportunities.
The creation of merchandise and experiences related to Netflix's hit shows could increase fan engagement and generate additional revenue for the company. This could potentially boost the company's stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100