Netflix's Price Hike Is A Risky Move During Economic Uncertainty, Analyst Says
Portfolio Pulse from Anusuya Lahiri
Netflix Inc (NASDAQ:NFLX) is planning to increase its prices in North America, a move that Benchmark analyst Matthew Harrigan believes is risky amid economic uncertainty. The price increase is expected to be effective in a few months, pending a resolution on the SAG strike and U.S. production restarts. Harrigan reiterated a Sell rating for Netflix with a $325 price target. Other streaming services like Warner Bros. Discovery, Inc (NASDAQ:WBD) and Walt Disney Co (NYSE: DIS) are also increasing their prices.

October 04, 2023 | 7:23 pm
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Netflix's planned price increase is seen as a risky move amid economic uncertainty, which could negatively impact its stock price.
The planned price increase by Netflix is seen as a risky move amid economic uncertainty. This could lead to a decrease in subscriptions, negatively impacting its revenues and subsequently its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Disney is also planning to increase its prices, which could potentially impact its stock price.
Disney is planning to increase its prices, which could potentially lead to increased revenues. However, it could also result in a decrease in subscriptions, making the impact on its stock price uncertain.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
Warner Bros. Discovery has announced an increase in its ad-free price, which could potentially impact its stock price.
Warner Bros. Discovery has announced a price increase for its ad-free service. While this could potentially lead to increased revenues, it could also result in a decrease in subscriptions, making the impact on its stock price uncertain.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50