Disney Star, the Indian arm of Walt Disney Co (NYSE:DIS), is projected to earn approximately $480 million in ad revenue from the ICC Men's World Cup 2023, which it holds the media rights for. The company has already secured 24 sponsors and over 500 advertisers for the event, with negotiations for additional sponsorships ongoing. Disney Star's reach includes a TV network with over 700 million viewers and a streaming platform with over 500 million downloads.