'Traylor' Effect? Pfizer, Campbell's Soup, Other Brands Are Basking In Travis Kelce-Taylor Swift Romance Rumors
Portfolio Pulse from Benzinga Neuro
Brands associated with NFL player Travis Kelce, including Pfizer Inc. (NYSE:PFE) and Campbell Soup Company (NYSE:CPB), have seen an increase in engagement due to rumors of a romantic relationship between Kelce and pop star Taylor Swift. A Pfizer campaign featuring Kelce experienced a 32% increase in company-related searches after Swift’s appearance on Sept. 25. A Campbell’s Soup ad featuring Kelce saw a 4% increase in searches and a 600% surge in engagement with its non-paid media.
October 04, 2023 | 6:33 am
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Campbell's Soup ad featuring Travis Kelce saw a 4% increase in searches and a 600% surge in engagement with its non-paid media.
The rumored relationship between Travis Kelce and Taylor Swift has led to increased engagement with Campbell's Soup's non-paid media and a rise in searches for the company. This increased visibility could potentially have a short-term positive impact on Campbell's Soup's stock.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Pfizer's campaign featuring Travis Kelce saw a 32% increase in company-related searches after Taylor Swift's appearance.
The increased interest in Travis Kelce due to his rumored relationship with Taylor Swift has led to a significant increase in searches related to Pfizer, a company he endorses. This increased visibility could potentially lead to a short-term positive impact on Pfizer's stock.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80