Taylor Swift Boosts Travis Kelce's Popularity: Stocks That Could Benefit From The Love Story
Portfolio Pulse from Chris Katje
The romance between NFL star Travis Kelce and musician Taylor Swift has increased Kelce's popularity, which could benefit his brand partners. A Morning Consult poll shows that awareness and favorability for Kelce have increased over the last year, partly due to his association with Swift. This could be positive for media companies like Comcast Corporation, which broadcasted a game featuring Kelce. Other potential winners include sportsbooks, media companies, and brands that Kelce endorses, such as Experian, State Farm Insurance, Pfizer, Campbell Soup Company, Lowe’s Companies, DirecTV, and Anheuser-Busch InBev.
October 04, 2023 | 3:40 pm
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POSITIVE IMPACT
Anheuser-Busch InBev, whose Bud Light brand is endorsed by Travis Kelce, could benefit from his increased popularity.
Increased visibility and favorability for Kelce could boost the effectiveness of his endorsements for Bud Light, and in turn, benefit Anheuser-Busch.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Comcast Corporation could benefit from increased viewership due to Travis Kelce's increased popularity.
Increased viewership for games featuring Kelce could lead to higher ad revenues for Comcast.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Campbell Soup Company, being endorsed by Travis Kelce, could benefit from his increased popularity.
Increased visibility and favorability for Kelce could boost the effectiveness of his endorsements for Campbell Soup.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Lowe’s Companies, being endorsed by Travis Kelce, could benefit from his increased popularity.
Increased visibility and favorability for Kelce could boost the effectiveness of his endorsements for Lowe’s.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Pfizer, as one of the brands endorsed by Travis Kelce, could see a positive impact from his increased popularity.
Increased visibility and favorability for Kelce could boost the effectiveness of his endorsements for Pfizer.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
AT&T, the majority owner of DirecTV which is endorsed by Travis Kelce, could benefit from his increased popularity.
Increased visibility and favorability for Kelce could boost the effectiveness of his endorsements for DirecTV, and in turn, benefit AT&T.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 60