'Discovery+ Announces Price Increase From $6.99 To $8.99 Plus Applicable Taxes. The Ad-Lite Subscription Will Not Change And Remains $4.99/month' - Financial Post
Portfolio Pulse from Benzinga Newsdesk
Discovery+ has announced a price increase for its ad-free monthly subscription in the U.S. from $6.99 to $8.99, effective October 3. The ad-lite subscription price remains unchanged at $4.99/month. Existing subscribers will see the increase on their next billing cycle on or after November 2.
October 03, 2023 | 3:22 pm
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POSITIVE IMPACT
Discovery's decision to increase the price of its ad-free subscription could potentially boost its revenue, assuming the price hike doesn't significantly impact subscriber numbers.
The price increase for Discovery+ ad-free subscription in the U.S. directly impacts Discovery Inc.'s revenue. If the price hike doesn't lead to a significant drop in subscriber numbers, it could potentially increase the company's revenue. However, the impact on the stock price will depend on how the market perceives this move and its potential effect on subscriber growth and churn rate.
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IMPORTANCE 70
RELEVANCE 100