Zebra Tech Has To Balance Innovation Against Near-Term Challenges: KeyBanc
Portfolio Pulse from Anusuya Lahiri
KeyBanc analyst Ken Newman initiated coverage on Zebra Technologies (ZBRA) with a SectorWeight rating. Newman views ZBRA as a solid market leader in the AIDC industry. He sees potential for innovation in adjacent markets, but also near-term demand challenges, particularly in consumer-facing end markets. ZBRA has seen a decline in orders, which could lead to a slow recovery in order rates. Newman projects 3Q revenue of $920.1 million and EPS of $0.76, and 4Q revenue of $1.02 billion and EPS of $1.70.

October 03, 2023 | 8:32 pm
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Zebra Technologies faces near-term demand challenges and a decline in orders, which could lead to a slow recovery in order rates. However, there is potential for innovation in adjacent markets.
The analyst from KeyBanc has initiated coverage on ZBRA with a SectorWeight rating, indicating a neutral outlook. However, he highlighted near-term demand challenges and a decline in orders, which could negatively impact the stock price in the short term. On the positive side, the potential for innovation in adjacent markets could provide longer-term growth catalysts.
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IMPORTANCE 80
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