MINISO Opens its First UK "Blind Box" Store in Central London
Portfolio Pulse from Benzinga Newsdesk
Global lifestyle brand MINISO has opened its first UK 'Blind Box' store on Shaftesbury Avenue, London. The store offers over 50 different blind boxes filled with mystery toys and collectibles, aiming to bring the blind box trend to life in a completely immersive manner.
October 03, 2023 | 8:51 am
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MINISO's new 'Blind Box' store in London could potentially increase the company's visibility and sales in the UK market.
The opening of MINISO's 'Blind Box' store in a prime location in London could potentially attract a large number of customers, increasing the company's sales and visibility in the UK market. This could have a positive impact on the company's stock price in the short term.
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