Ad-Free Instagram For $14 A Month? Meta's Rumored European Plan Could Be A Regulatory Workaround
Portfolio Pulse from Ananya Gairola
Meta Platforms Inc. is reportedly exploring a subscription plan for European users, offering an ad-free option to use Instagram and Facebook at a monthly cost of $14. This move is seen as a potential solution to comply with EU regulations on personalized ads. The subscription, called “SNA” or Subscription No Ads, would give users a choice between continuing to use Instagram and Facebook for free with personalized ads or paying a monthly fee. This shift towards a subscription model represents a significant departure from Meta’s long-standing stance of offering free core services supported by advertising.
October 03, 2023 | 7:58 am
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Meta Platforms Inc. is reportedly exploring a subscription plan for European users, offering an ad-free option to use Instagram and Facebook at a monthly cost of $14. This move is seen as a potential solution to comply with EU regulations on personalized ads.
The news is directly related to Meta Platforms Inc. and its services, Instagram and Facebook. The company's decision to explore a subscription plan for European users is a significant shift from its traditional business model. However, it's unclear how this will impact the company's revenue and user base in the short term, hence the neutral score.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100