Apple Inc. has discontinued its customer support on Elon Musk’s social media platform, X (formerly Twitter). The transition officially took effect earlier this week, with Apple Support’s profile changing from “available every day to answer your questions” to “we’re here to provide tips, tricks, and helpful information when you need it most.” Now, users are directed to Apple’s general support page on its official website. Apple has been providing customer support through Twitter (now X) since 2016, but has decided to halt this support due to customers’ preference for assistance over the phone.