Apple Abandons Customer Support On Elon Musk's X: Is This The End Of Quick Fixes?
Portfolio Pulse from Ananya Gairola
Apple Inc. has discontinued its customer support on Elon Musk’s social media platform, X (formerly Twitter). The transition officially took effect earlier this week, with Apple Support’s profile changing from “available every day to answer your questions” to “we’re here to provide tips, tricks, and helpful information when you need it most.” Now, users are directed to Apple’s general support page on its official website. Apple has been providing customer support through Twitter (now X) since 2016, but has decided to halt this support due to customers’ preference for assistance over the phone.

October 03, 2023 | 3:52 am
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Apple's decision to discontinue customer support on X could potentially impact customer satisfaction and accessibility, which may indirectly affect the company's reputation and stock.
Apple's decision to discontinue customer support on X could lead to dissatisfaction among customers who prefer this platform for support. This could potentially impact the company's reputation and customer loyalty, which may indirectly affect the stock price.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80