Microsoft CEO Satya Nadella Says Whomever Apple Chooses As Default Search Engine Option 'They King-Make'
Portfolio Pulse from Ananya Gairola
Microsoft's CEO, Satya Nadella, testified at Google's antitrust trial, revealing the extent to which Microsoft was willing to go to secure the position of Apple's default search engine. Despite progress between 2013 and 2017, Apple ultimately reverted to Google for the default search engine in its Safari web browser. The Department of Justice’s case against Google centers on allegations that the search giant used its dominance to stifle competition and harm consumers. It was also revealed that Apple declined Microsoft’s offer to purchase Bing around 2020.
October 03, 2023 | 2:07 am
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NEGATIVE IMPACT
Google's dominance in the search engine market is under scrutiny in an ongoing antitrust trial.
The ongoing antitrust trial against Google could potentially result in penalties or restrictions on its business practices, which could negatively impact its stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
NEUTRAL IMPACT
Microsoft's CEO revealed the company's efforts to become Apple's default search engine, including a failed attempt to sell Bing to Apple.
The news reveals Microsoft's strategic moves to increase its market share in the search engine space. However, as Apple declined the offer to purchase Bing, there's no immediate impact on Microsoft's stock.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Apple declined Microsoft’s offer to purchase Bing and is reportedly making strides to launch its own search engine.
The news indicates Apple's strategic move to develop its own search engine, which could potentially increase its market share in the search engine space and reduce its reliance on Google. This could have a positive impact on Apple's stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90