MrBeast Signs Deal With NBA Team For Feastables Jersey Sponsorship: Here Are The Details, Why It's Important
Portfolio Pulse from Chris Katje
YouTube star MrBeast has signed a brand partnership deal with NBA's Charlotte Hornets for the 2023-2024 seasons, making his snack brand Feastables the official jersey patch partner. The Feastables logo will appear on Hornets uniforms and other affiliated teams. The deal is the first collaboration between an NBA team and a creator-led brand. Feastables, launched in 2022, sold four million chocolate bars in its first four months and is sold in Walmart and Target stores. The financial terms of the deal were not disclosed.
October 02, 2023 | 11:45 pm
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POSITIVE IMPACT
MrBeast's YouTube channel, owned by Alphabet Inc, has 188 million subscribers, making it the most subscribed individual account.
The partnership could increase viewership on YouTube, potentially benefiting Alphabet Inc.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
MrBeast's YouTube channel, owned by Alphabet Inc, has 188 million subscribers, making it the most subscribed individual account.
The partnership could increase viewership on YouTube, potentially benefiting Alphabet Inc.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
Dyal HomeCourt Partners, a unit of Blue Owl Capital Inc, owns stakes in the Charlotte Hornets.
The partnership could increase the visibility and success of the Charlotte Hornets, potentially benefiting Blue Owl Capital Inc.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Feastables bars are sold in Target stores.
The partnership could increase the visibility and sales of Feastables bars in Target stores.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Feastables bars are sold in Walmart stores.
The partnership could increase the visibility and sales of Feastables bars in Walmart stores.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Feastables is a new chocolate brand that could disrupt the market share that Hershey Co has.
The partnership could increase the visibility and sales of Feastables bars, potentially disrupting Hershey Co's market share.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 70