Michael Jordan The GOAT On And Off The Court: First Athlete In History To Join Forbes 400 List
Portfolio Pulse from Chris Katje
NBA superstar Michael Jordan has become the first athlete to join the Forbes 400 list, with an estimated worth of $3 billion. This wealth comes from his time as an NBA player, his ownership of the Charlotte Hornets, and his numerous brand endorsements, including deals with McDonald’s Corp, PepsiCo-owned Gatorade, and Nike Inc. The sale of the Hornets marked the second biggest sale valuation for an NBA franchise in history. Dyal HomeCourt Partners, a unit of Blue Owl Capital Inc, is an investor in the Hornets.

October 02, 2023 | 10:58 pm
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NEUTRAL IMPACT
Michael Jordan's endorsement deal with McDonald’s Corp has contributed to his wealth.
While the news is positive, it's unlikely to have a significant impact on McDonald’s Corp's stock price in the short term.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
The New York Knicks NBA team, part of the publicly traded Madison Square Garden Sports Corp, could attract more potential parties after the sale by Jordan.
While the news is positive, it's unlikely to have a significant impact on Madison Square Garden Sports Corp's stock price in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
NEUTRAL IMPACT
Michael Jordan's endorsement deal with Nike Inc has significantly contributed to his wealth.
While the news is positive, it's unlikely to have a significant impact on Nike Inc's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 70
NEUTRAL IMPACT
Dyal HomeCourt Partners, a unit of Blue Owl Capital Inc, is an investor in the Hornets, which were recently sold by Michael Jordan.
While the news is positive, it's unlikely to have a significant impact on Blue Owl Capital Inc's stock price in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
NEUTRAL IMPACT
Michael Jordan's endorsement deal with PepsiCo-owned Gatorade has contributed to his wealth.
While the news is positive, it's unlikely to have a significant impact on PepsiCo's stock price in the short term.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50