Apple Could Be Revving Up Formula One Global Rights Thanks To Lionel Messi: What It Could Mean For Investors, Sports Fans
Portfolio Pulse from Chris Katje
Apple Inc. is reportedly considering a $2 billion annual bid for the global rights to Formula One, currently owned by Liberty Media Corp. This follows Apple's successful acquisition of Major League Soccer (MLS) rights, which saw a boost in viewership and streaming subscribers. Other companies with Formula One rights include ESPN, a unit of Walt Disney Co, and Amazon.com, Inc. was another bidder on the U.S. rights. The move is part of Apple's push into streaming with original content and sports deals.

October 02, 2023 | 5:01 pm
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NEGATIVE IMPACT
Amazon.com, Inc., which bid on the U.S. rights to Formula One, could potentially lose these rights to Apple.
Amazon.com, Inc., which bid on the U.S. rights to Formula One, could potentially lose these rights to Apple. This could potentially decrease its revenues and negatively impact its stock price.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Walt Disney Co's ESPN unit, which currently holds Formula One rights, could potentially lose these rights to Apple.
Walt Disney Co's ESPN unit, which currently holds Formula One rights, could potentially lose these rights to Apple. This could potentially decrease its revenues and negatively impact its stock price.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Apple's potential acquisition of Formula One rights could boost its streaming subscribers and viewership, following its success with MLS rights.
Apple's potential acquisition of Formula One rights could significantly boost its streaming subscribers and viewership, following its success with MLS rights. This could potentially increase its revenues and positively impact its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Liberty Media Corp, the current owner of Formula One, could potentially receive a significant payout from Apple's potential acquisition.
Liberty Media Corp, the current owner of Formula One, could potentially receive a significant payout from Apple's potential acquisition. This could potentially increase its revenues and positively impact its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100