Toys R Us Strategizes US Comeback With New Stores: Report
Portfolio Pulse from Shivani Kumaresan
Toys R Us is planning a robust re-entry into the U.S. market with plans to launch as many as 24 new stores. The company is also exploring retail avenues at airports and cruise ships. The parent entity of Toys R Us, WHP Global, unveiled its expansion strategy 'Air, Land and Sea'. The company's inaugural airport outlet is set to open in November at the Dallas/Fort Worth International Airport. WHP also revealed plans to set up over 400 new Toys R Us outlets within Macy's Inc locales countrywide.
October 02, 2023 | 1:27 pm
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Macy's Inc is set to host over 400 new Toys R Us outlets within its locales countrywide as part of Toys R Us's expansion strategy.
The partnership with Toys R Us to set up outlets within Macy's stores could potentially increase foot traffic and sales for Macy's, which could have a positive impact on its stock.
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