Accenture Acquires SIGNAL to Enhance its Integrated Marketing Capabilities in Japan, Terms Undisclosed
Portfolio Pulse from Benzinga Newsdesk
Accenture (NYSE:ACN) has acquired Tokyo-based integrated marketing firm SIGNAL, previously owned by VECTOR, Japan's largest PR group. The acquisition enhances Accenture's marketing capabilities across owned, paid, and earned media. Approximately 100 industry experts from SIGNAL have joined Accenture's marketing operations team in Japan.
October 02, 2023 | 9:01 am
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The acquisition of SIGNAL by Accenture is expected to strengthen its marketing capabilities in Japan, potentially leading to increased market share and revenues.
The acquisition of SIGNAL, a firm with expertise in integrated marketing, is likely to enhance Accenture's marketing capabilities in Japan. This could lead to increased market share and revenues for Accenture in the region, positively impacting its stock price in the short term.
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