Could Apple Replace Google With Its Own Search Engine… It May Be A Matter Of 'When,' Says Mark Gurman
Portfolio Pulse from Ananya Gairola
Tech analyst Mark Gurman suggests that Apple Inc. may be developing its own search engine, potentially replacing Google. Apple has been reducing its reliance on Google and has been developing its own search technologies. The company has also made acquisitions and investments in AI and search technologies, such as Laserlike. John Giannandrea, formerly of Google and now overseeing AI at Apple, leads a substantial search team. Apple's pursuit of enhancing its search capabilities indicates that it's not a matter of 'if' but 'when' it will launch its own search engine.
October 02, 2023 | 2:07 am
News sentiment analysis
Sort by:
Ascending
NEGATIVE IMPACT
If Apple develops its own search engine, Google could potentially lose a significant source of revenue.
If Apple develops its own search engine, Google could potentially lose a significant source of revenue. This could also impact Google's market share in the search engine market.
CONFIDENCE 70
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Microsoft's Bing has been used by Apple for web search results in the past. If Apple develops its own search engine, Bing could potentially lose a source of traffic.
Microsoft's Bing has been used by Apple for web search results in the past. If Apple develops its own search engine, Bing could potentially lose a source of traffic.
CONFIDENCE 60
IMPORTANCE 60
RELEVANCE 60
POSITIVE IMPACT
Apple's potential development of its own search engine could reduce its reliance on Google and potentially increase its revenues.
Apple's development of its own search engine could reduce its reliance on Google, which could potentially increase its revenues. This could also give Apple more control over its products and services.
CONFIDENCE 70
IMPORTANCE 80
RELEVANCE 100