No Trump, Lower Views: Republican Debate Viewership Hits Rock Bottom — Here's How Many People Watched Second Face-Off
Portfolio Pulse from Chris Katje
The absence of former President Donald Trump from the first two Republican primary debates has reportedly hurt viewership numbers, potentially impacting Fox Corporation (NASDAQ:FOX)(NASDAQ:FOXA) and Rumble Inc (NASDAQ:RUM), who had broadcasting and streaming rights respectively. The second debate was watched by 9.3 million people, a 27% drop from the first debate's 12.8 million viewers. This is the lowest viewership for a Republican presidential debate since Trump became a candidate. Trump is also reported to be skipping the third debate.
September 29, 2023 | 8:40 pm
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NEGATIVE IMPACT
Fox Corporation, which had broadcasting rights for the debates, may see a negative impact due to lower viewership numbers.
Lower viewership numbers could lead to less advertising revenue for Fox Corporation, which could negatively impact their financial performance.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Fox Corporation, which had broadcasting rights for the debates, may see a negative impact due to lower viewership numbers.
Lower viewership numbers could lead to less advertising revenue for Fox Corporation, which could negatively impact their financial performance.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Rumble Inc, which had streaming rights for the debates, may also see a negative impact due to lower viewership numbers.
Lower viewership numbers could lead to less streaming revenue for Rumble Inc, which could negatively impact their financial performance.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 70