Microsoft Considered Selling Bing To Apple As Google Rival, But iPhone Maker Remained Skeptical
Portfolio Pulse from Ananya Gairola
Microsoft reportedly discussed selling Bing to Apple as a replacement for Google, but the talks never progressed to an advanced stage. Bing served as the default search engine for Siri and Spotlight from 2013 to 2017, but Apple returned to Google. Microsoft considered a multibillion-dollar investment in 2016 to make Bing the default choice on Apple devices. However, Apple expressed reservations about Bing's capacity to match Google in terms of quality and capabilities.
September 29, 2023 | 2:05 am
News sentiment analysis
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POSITIVE IMPACT
Google remains the preferred search engine for Apple, despite Microsoft's attempts to sell Bing.
Google's position as the preferred search engine for Apple is reinforced by Apple's decision not to acquire Bing. This could positively impact Google's stock in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Google remains the preferred search engine for Apple, despite Microsoft's attempts to sell Bing.
Google's position as the preferred search engine for Apple is reinforced by Apple's decision not to acquire Bing. This could positively impact Alphabet's stock in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Apple's skepticism about Bing's ability to compete with Google prevented a potential acquisition.
Apple's decision not to acquire Bing due to doubts about its ability to compete with Google is a neutral event for Apple's stock.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Microsoft's attempt to sell Bing to Apple did not progress, which could have been a significant revenue opportunity.
Microsoft's unsuccessful attempt to sell Bing to Apple could have been a significant revenue opportunity. This could negatively impact Microsoft's stock in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80