This Man Helped Make Kobe Bryant Nearly $500M — Now He's Working With Travis Kelce
Portfolio Pulse from Aaron Bry
Kansas City Chief tight end Travis Kelce has invested in Casa Azul Spirits, a beverage company that makes tequila and tequila-infused seltzers. The company was started by Lance Collins, who previously founded Fuze Tea and co-founded Body Armor, both of which were acquired by Coca-Cola Co (NYSE:KO). The details of Kelce's investment are undisclosed, but the seltzer market, which Casa Azul is targeting, is expected to become a $15 billion-a-year industry.
September 28, 2023 | 7:39 pm
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Coca-Cola Co (NYSE:KO) has a history of acquiring beverage companies started by Lance Collins, who is now working with Travis Kelce on Casa Azul Spirits. Given the expected growth of the seltzer market, this could potentially lead to another acquisition opportunity for Coca-Cola.
Coca-Cola has previously acquired companies started by Lance Collins, indicating a potential interest in his ventures. With the seltzer market expected to grow significantly, Casa Azul Spirits could become an attractive acquisition target for Coca-Cola, which could positively impact its stock price.
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