Media Companies Ready To Cash In On Taylor Swift, Travis Kelce Love Story: Comcast Up First With Sunday Night Football
Portfolio Pulse from Chris Katje
The rumored romance between pop star Taylor Swift and Kansas City Chiefs player Travis Kelce has led to increased viewership and ticket sales for NFL games. The Chiefs' game against the Chicago Bears, broadcast on Fox, saw 24.3 million viewers, with strong female viewership. Kelce's jerseys saw a 400% spike in sales on Fanatics. Ticket demand also increased, with StubHub and Vivid Seats reporting increases in Chiefs ticket searches. Swift's attendance at future games could benefit media companies with broadcast rights and ticketing exchanges. Comcast, which will broadcast the Chiefs' game against the New York Jets, could be a major beneficiary.
September 28, 2023 | 7:08 pm
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POSITIVE IMPACT
The podcast co-hosted by Travis Kelce, which saw strong interest, is ranked number one on Apple's charts for sports and NFL podcasts.
The popularity of Kelce's podcast could lead to increased traffic and potential ad revenues for Apple's podcast platform.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Amazon.com Inc has the television rights for the Denver Broncos at Chiefs game, which Taylor Swift could potentially attend.
Increased viewership for the game broadcast on Amazon could lead to higher ad revenues.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 75
POSITIVE IMPACT
Comcast Corporation could benefit from increased viewership for the Chiefs-Jets game, which Taylor Swift is reportedly attending.
Increased viewership for the game broadcast on Comcast's NBC could lead to higher ad revenues.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90
POSITIVE IMPACT
The Walt Disney Company's ESPN has the television rights for two Chiefs games, which could see increased viewership if Taylor Swift attends.
Increased viewership for the games broadcast on ESPN could lead to higher ad revenues.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 75
POSITIVE IMPACT
Fox Corporation saw increased viewership for the Chiefs-Bears game, potentially due to Taylor Swift's attendance.
The increased viewership for the game broadcast on Fox could lead to higher ad revenues for the company.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Live Nation Entertainment's Ticketmaster could see increased demand for Chiefs game tickets due to Taylor Swift's attendance.
Increased demand for tickets could lead to higher revenues for Ticketmaster.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Paramount Inc's CBS has the television rights for several Chiefs games, which could see increased viewership if Taylor Swift attends.
Increased viewership for the games broadcast on CBS could lead to higher ad revenues.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 75
POSITIVE IMPACT
Vivid Seats reported a 173% increase in traffic for ticket searches for the Chiefs and Jets game.
The increased traffic could lead to higher ticket sales and revenues for Vivid Seats.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 85