Booming Demand? Scalpers Used Bots To Place Thousands Of iPhone 15 Pre-Orders, Report Says
Portfolio Pulse from Benzinga Neuro
Cybersecurity research firm Kasada reported that bots were used to place thousands of pre-orders for the newly launched iPhone 15 models by Apple Inc. (NASDAQ:AAPL). These bots are linked to All-In-One (AIO) services known for scalping popular electronics. One AIO bot claimed to have secured nearly 2,500 iPhone 15 devices, fetching potential profits of approximately $750,000 for scalpers. Kasada warned that this could lead to increased operational costs and damage to brand reputation.
September 28, 2023 | 3:31 pm
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The use of bots to place pre-orders for Apple's iPhone 15 could lead to increased operational costs and potential damage to the company's brand reputation.
The use of bots to place pre-orders for the iPhone 15 could lead to increased operational costs for Apple as it may need to implement measures to counteract this activity. Additionally, this could potentially damage the company's brand reputation as it may be seen as unable to prevent such scalping activities, which could negatively impact the stock price in the short term.
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