Paramount Global's "Content For Change" And CBS Sports Create Inclusive Content To Shift Narratives And Drive Positive Impact
Portfolio Pulse from Benzinga Newsdesk
Paramount Global and CBS Sports are collaborating on a series of short-form vignettes to highlight the social impact of NFL teams and players. The series will air throughout CBS' Super Bowl season on THE NFL TODAY pregame show, culminating on Super Bowl Sunday. The content is part of Paramount's 'Content for Change' initiative and aims to shift narratives and drive positive impact.
September 28, 2023 | 1:22 pm
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Paramount Global's partnership with CBS Sports to create inclusive content could enhance its reputation and brand image, potentially attracting more viewers and advertisers.
The partnership with CBS Sports allows Paramount to leverage the popularity of the NFL to reach a wide audience. The focus on social impact and diversity aligns with current societal trends and could enhance Paramount's brand image, potentially attracting more viewers and advertisers.
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RELEVANCE 100