Maybelline New York Makes A Splash In Roblox: A Digital Makeup And Music Adventure
Portfolio Pulse from Benzinga Newsdesk
Maybelline New York has launched a 360-brand campaign in partnership with Splash on Roblox, targeting the music community within the platform. The campaign includes virtual makeup looks, mini games, and exclusive music. The brand has also partnered with virtual DJ Kai to release her latest track, 'Fantasy.' Users can remix the song until September 28th and participate in Kai's listening party. Through gamification and branded activations, users can win and collect a variety of Maybelline merchandise and clothing.
September 28, 2023 | 1:09 pm
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POSITIVE IMPACT
Roblox Corporation could see a positive impact from the partnership with Maybelline New York as it could attract more users and increase engagement on the platform.
The partnership with Maybelline New York could attract more users to Roblox, especially those interested in makeup and music. This could increase user engagement and time spent on the platform, potentially leading to higher revenues for Roblox.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80