Peloton Interactive Stock Gets A Boost From Lululemon: What's Going On?
Portfolio Pulse from Adam Eckert
Peloton Interactive Inc (PTON) and Lululemon Athletica Inc (LULU) have announced a five-year strategic global partnership. Under the deal, Peloton will become Lululemon's exclusive digital fitness content provider, while Lululemon will become the primary athletic apparel partner for Peloton. Co-branded apparel will be available from October 11, and Lululemon studio all-access members will gain access to Peloton classes for no additional cost from November 11. Lululemon plans to discontinue its Studio Mirror product and its digital app-only membership tier.
September 28, 2023 | 12:52 pm
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POSITIVE IMPACT
Peloton's partnership with Lululemon could boost its visibility and user base, potentially leading to increased revenues.
The partnership with Lululemon could increase Peloton's visibility and user base, as Lululemon's customers gain access to Peloton's fitness content. This could potentially lead to increased revenues for Peloton.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Lululemon's partnership with Peloton and the discontinuation of its Studio Mirror product and digital app-only membership tier could impact its business model and revenues.
The partnership with Peloton could change Lululemon's business model, as it becomes more focused on providing fitness content through Peloton. The discontinuation of its Studio Mirror product and digital app-only membership tier could also impact its revenues.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100