TransUnion's Marketing Solutions Business Penned A Partnership With Chicken Soup For The Soul Entertainment's Crackle Connex To Improve Advertising Performance Across Its Vast Media Footprint
Portfolio Pulse from Benzinga Newsdesk
TransUnion's marketing solutions business, TruAudience, has partnered with Crackle Connex, the advertising sales division of Chicken Soup for the Soul Entertainment. The partnership aims to improve advertising performance by creating custom audiences from first-party viewership data and retargeting viewers of Connected TV campaigns at Redbox kiosks nationwide.
September 28, 2023 | 11:40 am
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POSITIVE IMPACT
Chicken Soup for the Soul Entertainment's advertising sales division, Crackle Connex, could see improved advertising performance through its partnership with TransUnion's TruAudience.
The partnership with TruAudience allows Crackle Connex to leverage first-party viewership data for targeted advertising. This could potentially increase the effectiveness and reach of its advertising sales, leading to increased revenues and a positive impact on its stock.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
TransUnion's partnership with Crackle Connex could enhance its marketing solutions business by leveraging first-party viewership data for targeted advertising.
The partnership with Crackle Connex allows TransUnion to enhance its advertising performance by creating custom audiences and retargeting viewers. This could potentially increase the effectiveness and reach of its marketing solutions, leading to increased revenues and a positive impact on its stock.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100