Kontoor Brands' Wrangler Collaborated With Mattel's Barbie To Launch An Assortment Of Mix-And-match Pieces For Women And Girls
Portfolio Pulse from Benzinga Newsdesk
Kontoor Brands' Wrangler has announced a collaboration with Mattel's Barbie to launch a collection of mix-and-match pieces for women and girls. The collection includes Wrangler's bootcut jean and first Wrancher Dress Jean for women in Barbie pink, along with an assortment of casual and statement pieces across shirts, dresses, tees, and jackets.
September 28, 2023 | 11:26 am
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POSITIVE IMPACT
Kontoor Brands' Wrangler has partnered with Mattel's Barbie to launch a new collection. This could potentially increase sales and brand visibility.
The collaboration with a popular brand like Barbie could potentially increase Wrangler's sales and brand visibility. This could have a positive impact on Kontoor Brands' stock in the short term.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Mattel's Barbie has collaborated with Kontoor Brands' Wrangler to launch a new collection. This could potentially increase Barbie's brand visibility and sales.
The collaboration with Wrangler could potentially increase Barbie's brand visibility and sales. This could have a positive impact on Mattel's stock in the short term.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80