Activision Blizzard's King Disclosed Candy Crush Saga Collaboration With Iconic Fashion Designer Christian Cowan To Launch A Line Of Attachable Pockets At Paris Fashion Week
Portfolio Pulse from Benzinga Newsdesk
Activision Blizzard's King has announced a collaboration with fashion designer Christian Cowan to launch a line of attachable pockets at Paris Fashion Week. The collaboration is tied to the Candy Crush Saga game.

September 28, 2023 | 9:05 am
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Activision Blizzard's King division is collaborating with fashion designer Christian Cowan. This partnership, tied to the Candy Crush Saga game, could potentially boost the game's popularity and visibility, possibly leading to increased revenues.
The collaboration with a renowned fashion designer could increase the visibility of Candy Crush Saga, potentially attracting new players and increasing in-game purchases. This could lead to increased revenues for Activision Blizzard, positively impacting its stock price.
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