Build-A-Bear And Cinemark Announce First-Time Collaboration To Release New Holiday Film 'Glisten And The Merry Mission' In Theaters Across The Country
Portfolio Pulse from Benzinga Newsdesk
Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc. (NYSE:BBW), and Cinemark Holdings, Inc. (NYSE:CNK) have announced a collaboration to release the animated feature film 'Glisten and the Merry Mission' in Cinemark theaters across the US. The deal includes a promotion offering a free child's ticket to those who visit a Build-A-Bear Workshop and make a furry friend during the film's theatrical run. The film, based on Build-A-Bear Workshop's best-selling plush, the Merry Mission collection, is expected to appeal to a multi-generational audience.
September 27, 2023 | 7:58 pm
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POSITIVE IMPACT
The collaboration with Cinemark for the release of 'Glisten and the Merry Mission' could boost Build-A-Bear's brand visibility and potentially increase sales of their Merry Mission collection.
The collaboration with Cinemark provides a unique marketing opportunity for Build-A-Bear. The promotion of a free child's ticket for those who visit a Build-A-Bear Workshop could drive foot traffic to their stores and potentially increase sales of their Merry Mission collection.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
The collaboration with Build-A-Bear for the exclusive release of 'Glisten and the Merry Mission' could attract a larger audience to Cinemark theaters, potentially boosting ticket sales.
The collaboration with Build-A-Bear provides a unique opportunity for Cinemark to attract a larger audience to their theaters. The promotion of a free child's ticket for those who visit a Build-A-Bear Workshop could drive more families to Cinemark theaters, potentially boosting ticket sales.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100