EXCLUSIVE: Cannabis Companies On Importance Of Brands Going Mainstream, Entry Into Consumer Packaged Good Market
Portfolio Pulse from Chris Katje
At the 2023 Benzinga Cannabis Capital Conference, cannabis companies discussed the importance of going mainstream and entering the consumer packaged goods (CPG) market. Acreage Holdings Inc (OTC:ACRHF) and Jones Soda Co (OTC:JSDA) emphasized the role of branding in this transition. Acreage's CMO Patricia Rosi highlighted the company's vision to become mainstream and bring its brands nationwide. Jones Soda's CEO David Knight stressed the importance of positioning a brand to consumers and engaging in consumer conversations.
September 27, 2023 | 7:17 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Acreage Holdings Inc's Chief Marketing Officer emphasized the company's focus on branding and its vision to become mainstream and bring its brands nationwide.
The company's focus on branding and its vision to go mainstream could potentially attract more consumers and increase its market share, which could positively impact its stock price in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Jones Soda Co's CEO highlighted the importance of positioning a brand to consumers and engaging in consumer conversations.
The company's emphasis on brand positioning and consumer engagement could potentially increase its brand visibility and customer loyalty, which could positively impact its stock price in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70