Morgan Stanley Sees Mattel Rising Amidst Challenges, Boosted by Barbie Movie Success and IP Monetization Prospects
Portfolio Pulse from Shivani Kumaresan
Morgan Stanley analyst Megan Alexander initiated coverage on Mattel Inc (NASDAQ:MAT) with an Overweight rating and a price target of $27. Despite challenges in the toy industry and Mattel's own struggles, the analyst sees potential for growth driven by a strong gross margin recovery and higher capital returns. The success of the Barbie movie and related licensing efforts are expected to provide significant tailwinds, with benefits continuing into 2024.
September 27, 2023 | 7:41 pm
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Morgan Stanley analyst Megan Alexander initiated coverage on Mattel with an Overweight rating and a price target of $27. The success of the Barbie movie and related licensing efforts are expected to provide significant tailwinds, with benefits continuing into 2024.
The analyst's positive outlook on Mattel, despite recent industry challenges, is likely to boost investor confidence in the company. The success of the Barbie movie and related licensing efforts are expected to provide significant financial benefits, which could positively impact the company's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100