EXCLUSIVE: Cheech & Chong's Motto — 'Try Anything Twice,' Plus: Leafly, Weedmaps Embrace Digital
Portfolio Pulse from Adam Eckert
At the Benzinga Cannabis Capital Conference, leaders from Cheech and Chong's Global Holding Company, WM Technology Inc (NASDAQ:MAPS), and Leafly Holdings Inc (NASDAQ:LFLY) discussed their digital strategies. Cheech and Chong's president highlighted the importance of organic social media presence and paid advertising. WM Technology's VP of revenue emphasized storytelling and the use of relaxed advertising policies on platforms like Twitter. Leafly's chief commercial officer stressed understanding the audience and adjusting advertising campaigns accordingly.
September 27, 2023 | 5:57 pm
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POSITIVE IMPACT
Leafly Holdings Inc is focusing on understanding its audience and adjusting its advertising campaigns accordingly. The company is also investing in educating more people about cannabis to reach new audiences.
Leafly Holdings' focus on understanding its audience and adjusting its advertising campaigns could potentially increase its brand visibility and customer engagement, which could positively impact its stock in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
WM Technology Inc is focusing on storytelling and leveraging relaxed advertising policies on platforms like Twitter to drive engagement. The company is also partnering with organizations to broaden its audience reach.
WM Technology's focus on storytelling and use of relaxed advertising policies could potentially increase its brand visibility and customer engagement, which could positively impact its stock in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80