'Walmart Returns To Roblox After Its First Games Were Attacked By Consumer Advocacy Groups' - Tech Crunch
Portfolio Pulse from Benzinga Newsdesk
Walmart is returning to Roblox with a new virtual world, 'Walmart Discovered', where gamers can discover new virtual items and accessories. This comes after the retailer's previous two games on the platform were criticized by consumer advocacy groups for potential stealth marketing to children. The new experience will spotlight over 300 Roblox community creators and will include a nomination system where players can vote on the best games, indie experiences, and virtual items.
September 27, 2023 | 3:48 pm
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POSITIVE IMPACT
Roblox's partnership with Walmart for the new virtual world 'Walmart Discovered' could potentially attract more users to the platform and increase the sale of virtual items, positively impacting its revenues.
The new virtual world 'Walmart Discovered' on Roblox, created in partnership with Walmart, could potentially attract more users to the platform and increase the sale of virtual items. This could positively impact Roblox's revenues.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Walmart's return to Roblox with a new virtual world could potentially enhance its brand image and reach among younger consumers. However, the company needs to ensure compliance with children's online privacy laws to avoid potential backlash.
Walmart's return to Roblox signifies its commitment to engage with younger consumers in a digital environment. This could potentially enhance its brand image and reach. However, the company needs to ensure that its virtual experiences comply with children's online privacy laws to avoid potential backlash, as seen with its previous games.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80