McDonald's Stock Tumbles 4% - A Detailed Examination Of The Break From Major Support Post $300 Decline
Portfolio Pulse from Zaheer Anwari
McDonald's Corp (NYSE:MCD) has announced a 1% increase in franchisee royalty charges, from 4% to 5%, starting next year. This decision is significant as franchisees operate 95% of McDonald's 40,000 global locations and their fees made up 61% of the company's $23 billion revenue last year. Meanwhile, McDonald's stock has seen a 4% decrease this month, breaching a significant support level at $271.
September 27, 2023 | 2:08 pm
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NEGATIVE IMPACT
McDonald's stock has seen a 4% decrease this month, breaching a significant support level at $271. The increase in franchisee royalty charges could impact the company's revenue and relationship with franchisees.
The increase in franchisee royalty charges could lead to disputes with franchisees, potentially impacting McDonald's revenue. The stock has already seen a 4% decrease this month and breached a significant support level, indicating possible future volatility.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100