DoubleVerify Expands Partnership With TikTok On Post-Campaign Brand Safety For Ads In Latin America
Portfolio Pulse from Nabaparna Bhattacharya
DoubleVerify Holdings, Inc. (NYSE:DV) has expanded its partnership with TikTok to offer post-campaign brand safety and suitability measurement for campaigns in Spanish. The technology can categorize TikTok videos according to its brand safety floor and suitability classifications. This move will provide advertisers in Latin America with greater clarity and confidence in their investments on TikTok. DV shares traded higher by 1.42% to $27.81 on the last check Wednesday.
September 27, 2023 | 2:53 pm
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DoubleVerify's expanded partnership with TikTok to offer post-campaign brand safety for ads in Latin America could boost its market position and potentially its stock price.
The expanded partnership with TikTok allows DoubleVerify to offer a unique service to advertisers in Latin America, potentially increasing its customer base and revenues. This could positively impact the company's stock price in the short term.
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RELEVANCE 100