DoubleVerify Expands Partnership With TikTok To Provide Post-Campaign Brand Safety And Suitability Measurement For Advertisers In Latin America
Portfolio Pulse from Charles Gross
DoubleVerify (DV), a digital media measurement, data and analytics software platform, has expanded its partnership with TikTok to offer post-campaign brand safety and suitability measurement for Spanish campaigns. This follows their initial partnership in September 2021 to measure ad viewability, invalid traffic, and in-geo impressions.
September 27, 2023 | 11:39 am
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DoubleVerify's expanded partnership with TikTok to offer post-campaign brand safety and suitability measurement for Spanish campaigns could potentially increase its revenue and market reach.
The expanded partnership with TikTok allows DoubleVerify to offer more services to advertisers, potentially increasing its revenue. Furthermore, focusing on Spanish campaigns expands its market reach, which could lead to future growth.
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