Google Podcasts To Sunset in 2024, YouTube Music Rises As Podcasting Hub
Portfolio Pulse from Anusuya Lahiri
Google, a subsidiary of Alphabet Inc, plans to shut down the Google Podcasts app in 2024 and redirect users to the YouTube Music platform. This is part of Google's strategy to consolidate its podcast offerings and compete with platforms like Spotify, Apple Music, and Amazon Music. Spotify has initiated a trial phase for an AI-powered feature to translate and replicate podcast hosts' voices into multiple languages.

September 26, 2023 | 5:24 pm
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POSITIVE IMPACT
Spotify's trial phase for an AI-powered feature to translate and replicate podcast hosts' voices into multiple languages could potentially increase its user base.
The new feature could potentially attract more users to Spotify, which could positively impact the company's stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 70
NEUTRAL IMPACT
Google's decision to shut down Google Podcasts and redirect users to YouTube Music could potentially increase user engagement on the latter platform.
While the move is part of Google's strategy to consolidate its podcast offerings, it's unclear how this will impact the company's stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Google's decision to shut down Google Podcasts and redirect users to YouTube Music could potentially increase user engagement on the latter platform.
While the move is part of Google's strategy to consolidate its podcast offerings, it's unclear how this will impact the company's stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Apple Music could face increased competition from YouTube Music as Google plans to redirect Google Podcasts users to the platform.
Increased competition from YouTube Music could potentially impact Apple Music's user base and, in turn, Apple's stock.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 60
NEGATIVE IMPACT
Amazon Music could face increased competition from YouTube Music as Google plans to redirect Google Podcasts users to the platform.
Increased competition from YouTube Music could potentially impact Amazon Music's user base and, in turn, Amazon's stock.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 60