Taboola Announces Exclusive Multi-Year Expansion With Advance Local, Designed To Increase User Engagement And Monetization Opportunities
Portfolio Pulse from Benzinga Newsdesk
Taboola (NASDAQ:TBLA) has announced a multi-year deal with Advance Local to increase user engagement and monetization opportunities. Advance Local will use Taboola's suite of products to grow its audience, optimize user engagement, and drive revenue. The deal includes the use of Taboola Feed, mid-article and right rail placements, and testing of additional offerings such as Header Bidding and Taboola Turnkey Commerce.
September 26, 2023 | 1:22 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Taboola's multi-year deal with Advance Local could potentially increase its revenue and user engagement. The deal includes the use of various Taboola products and services.
The multi-year deal with Advance Local is likely to increase Taboola's revenue and user engagement. This is because Advance Local will be using various Taboola products and services, which could lead to increased usage and thus increased revenue for Taboola. The deal also includes testing of additional offerings, which could potentially lead to further revenue opportunities for Taboola in the future.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100