Direct Digital Holdings Announces Collaboration With Amazon Publisher Services
Portfolio Pulse from Benzinga Newsdesk
Direct Digital Holdings, Inc. (NASDAQ:DRCT) has announced a collaboration with Amazon Publisher Services. The collaboration will see Direct Digital's Supply-Side Platform, Colossus SSP, integrate with Amazon's Transparent Ad Marketplace (TAM). This integration will provide Colossus SSP's publishers with access to TAM's server-side header bidding solutions, offering a direct auction approach. The collaboration is expected to provide direct, premium, transparent, and scalable advertising opportunities.
September 26, 2023 | 1:15 pm
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POSITIVE IMPACT
Amazon's collaboration with Direct Digital Holdings could increase the demand for its Transparent Ad Marketplace.
The collaboration with Direct Digital Holdings could increase the demand for Amazon's Transparent Ad Marketplace, potentially boosting its revenues.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Direct Digital Holdings' collaboration with Amazon Publisher Services could provide it with increased advertising opportunities and potentially boost its revenues.
The collaboration with Amazon Publisher Services will allow Direct Digital Holdings to tap into the benefits of TAM, potentially increasing its advertising opportunities and revenues.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100