Citcon To Bring Cash App Pay And Afterpay To E-Commerce Platforms
Portfolio Pulse from Benzinga Newsdesk
Digital payments provider Citcon has announced a strategic partnership with Cash App Pay and Afterpay to offer e-Commerce businesses a range of payment solutions. The partnership will allow merchants to offer consumers the choice to pay with Cash App Pay or Afterpay's installment plans through Citcon Payment Platform. The integration of Cash App into Citcon's Payment Gateway provides merchants with an opportunity to retain highly engaged Millennial and Gen Z consumers.
September 26, 2023 | 1:06 pm
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POSITIVE IMPACT
The partnership between Citcon and Cash App Pay, a service of Square Inc., could potentially increase the usage of Cash App Pay, thereby benefiting Square's revenues.
The partnership with Citcon could increase the usage of Cash App Pay as it will be offered as a payment option to a wider range of e-Commerce businesses. This could potentially lead to an increase in Square's revenues, as Cash App Pay is a service of Square Inc.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80