Speed Vs. Durability: Adidas' Pricy Adizero Stirs Debate Among Runners, But Will The Price Justify The Pace?
Portfolio Pulse from Nabaparna Bhattacharya
Adidas AG has launched its new Adizero Adios Pro Evo 1 sneakers, priced at $500 per pair, which is $225 more expensive than Nike's equivalent. The shoes, praised for their lightness, prioritize speed over durability. However, the high price tag has raised questions about their appeal to amateur runners. Adidas's shares traded lower by 1.19% to $84.58 on the last check Tuesday.
September 26, 2023 | 3:16 pm
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POSITIVE IMPACT
Nike's Alphafly 2 equivalent is $225 cheaper than Adidas's new Adizero sneakers. This could potentially give Nike a competitive advantage in terms of pricing.
Nike's Alphafly 2 equivalent being cheaper than Adidas's new Adizero sneakers could potentially give Nike a competitive advantage in terms of pricing, potentially leading to increased sales and a positive impact on the stock price.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
NEGATIVE IMPACT
Adidas's new Adizero sneakers, despite being praised for their lightness, have raised concerns due to their high price. This could potentially impact the sales and revenue of the company.
The high price of Adidas's new Adizero sneakers has raised concerns among amateur runners. This could potentially lead to lower sales, impacting the company's revenue and stock price.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100