Mattel Announces Pictionary Vs. AI, The First Physical Board Game To Integrate AI Into Gameplay
Portfolio Pulse from Benzinga Newsdesk
Mattel, Inc. (NASDAQ:MAT) has announced a new version of Pictionary, Pictionary Vs. AI, which integrates AI technology into its gameplay. The AI guesses the players' drawings and players earn points by predicting whether the AI will guess other players' sketches correctly. The game will be available for pre-order on September 27 and will hit retail shelves on October 2. The game uses Google's Quick, Draw! artificial intelligence and has been certified by ESRB and follows COPPA compliance.
September 26, 2023 | 12:12 pm
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Mattel's new product, Pictionary Vs. AI, could potentially boost the company's sales and reputation for innovation. The game's integration of AI technology could attract a new audience and increase engagement.
The introduction of a new product, especially one that integrates innovative technology like AI, can potentially increase a company's sales and market share. Given the popularity of the original Pictionary game, this new version could attract both existing fans and new customers, leading to increased revenues for Mattel.
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