MSA Safety Scores Big With Pittsburgh Penguins: New Helmet Branding Deal Revealed
Portfolio Pulse from Shivani Kumaresan
MSA Safety Inc (NYSE:MSA) has expanded its marketing partnership with the Pittsburgh Penguins' hockey team. The MSA Safety brand will be featured on the team's away-game helmets, starting with the 2023-24 NHL season. The new three-year agreement will have the MSA Safety logo on both sides of the Penguins players' white helmets for all road games through the 2025-26 regular season and playoffs. MSA shares are trading lower by 0.41% at $163.77 on the last check Monday.
September 25, 2023 | 5:12 pm
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MSA Safety has expanded its marketing partnership with the Pittsburgh Penguins, which could increase brand visibility. Despite the news, MSA shares are trading lower.
The expanded partnership with the Pittsburgh Penguins could increase MSA Safety's brand visibility, potentially leading to increased sales. However, the impact on the stock price is not immediate, as evidenced by the slight decrease in MSA shares.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 100