Usher To Take Center Stage At Super Bowl LVIII Halftime Show, But Can He Topple Rihanna's Hype?
Portfolio Pulse from Ananya Gairola
Grammy award-winning artist Usher is set to headline the Super Bowl LVIII Halftime Show, sponsored by Apple Music. The announcement was confirmed by the NFL, Roc Nation, and Apple Music. The performance will take place on Feb. 11 at Allegiant Stadium in Las Vegas. Apple Music's vice president, Oliver Schusser, stated that the halftime show will be broadcast in high-quality Spatial Audio and include exclusive content.
September 25, 2023 | 9:48 am
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POSITIVE IMPACT
Apple Music's sponsorship of the Super Bowl Halftime Show and the inclusion of exclusive content could potentially increase user engagement and subscriptions.
The Super Bowl Halftime Show is a highly viewed event, and Apple Music's sponsorship, along with the promise of exclusive content, could attract more users to the platform, potentially increasing subscriptions and user engagement.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80