Apple's iOS 17 Update Challenges Google's Search Engine Dominance
Portfolio Pulse from Anusuya Lahiri
Apple's iOS 17 update allows users to choose a search engine other than Google while using the internet in private mode. This change was highlighted during the ongoing antitrust lawsuit against Google by the Justice Department. Google's agreement with Apple designates it as the default search engine for Safari, in return for a share of its advertising revenue. However, users can now opt for alternatives like Yahoo, Microsoft's Bing, DuckDuckGo, or Ecosia during private browsing sessions.
September 25, 2023 | 11:52 am
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POSITIVE IMPACT
Apple's iOS 17 update could potentially increase user engagement and diversify its revenue sources.
The new update allows users to choose their preferred search engine, which could potentially increase user engagement and diversify Apple's revenue sources.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
Microsoft's Bing could potentially gain more users due to the iOS 17 update.
The iOS 17 update allows users to choose Bing as their preferred search engine, which could potentially increase Bing's user base.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEGATIVE IMPACT
Google's dominance as the default search engine on Apple devices could be challenged by the iOS 17 update.
The iOS 17 update allows users to choose other search engines, which could potentially decrease Google's user base and advertising revenue.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100