Engaging The Youth: Meta To Roll Out Innovative AI Chatbots With Distinct Personalities
Portfolio Pulse from Bibhu Pattnaik
Meta Platforms, Inc. (NASDAQ:META) plans to introduce a series of AI chatbots with distinct personalities across its social media apps to engage a younger demographic. The bots, known as Gen AI Personas, will be unveiled at the Meta Connect conference. They are designed to assist in various tasks and are part of a strategy to compete with platforms like TikTok. Snap Inc. (NYSE:SNAP) has also adopted AI chatbots, engaging 150 million users and enhancing advertising avenues.
September 24, 2023 | 5:47 pm
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POSITIVE IMPACT
Meta's introduction of AI chatbots could increase user engagement on its platforms, potentially boosting its advertising revenue.
The introduction of AI chatbots is aimed at increasing user engagement, particularly among younger users. If successful, this could lead to increased usage of Meta's platforms and potentially higher advertising revenue.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 90
POSITIVE IMPACT
Snap's adoption of AI chatbots has engaged 150 million users, showcasing the potential for enhancing advertising avenues.
Snap's adoption of AI chatbots has already shown success in engaging a large number of users. This could potentially enhance its advertising avenues and increase revenue.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70